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July 21, 2015

Living color of the Mountaineer Inn

Dave Hoekstra photo, June 9, 2015

ASHEVILLE, N.C.–If you look hard enough you see history in the misty shadows of bright neon.

As Asheville grows as a tourist destination many people stop to take photos of the Mountaineer Inn neon-lit sign on the near east side of Tunnel Road. The 1960s era sign features a hillbilly with a rifle resting against his right leg.

The iconic sign is purposely spelled with backwards N’s and E’s to attract roadside attention, but it attracts its own desires at night when it is lit up in cherry red and evergreen outlines.

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